With over a decade of experience in UX design and leadership, I specialize in building high-impact design teams, shaping product strategy, and driving user-centered innovation. Currently heading the product design team at Spinny, I lead a talented group of designers, researchers, and copywriters, driving the evolution of Spinny into a full-fledged automotive super-app.I am deeply invested in fostering a strong design culture: giving designers a voice, promoting collaboration, and creating structured growth paths.

I have a proven track record of scaling design functions, establishing research verticals, and bridging the gap between business, product, and design to deliver meaningful user experiences. I also actively mentor designers, share insights through talks at top design schools, and create content to help designers grow in their careers.